Technology

Game-subscription services have graduated from a curious trend to the industry standard. Gone are the days of dropping big bills on a single video game and playing it repeatedly. Nowadays, gamers have enormous access and choice, all for one monthly price. While the competition between Xbox, Nintendo, and PlayStation has been intense for decades, these […]

SOC 2 compliance is an important step for businesses to take in order to ensure their customers’ data is being handled in a responsible and secure manner. By achieving SOC 2 compliance, businesses can certify they’ve put the necessary safeguards and processes in place to protect customer data. But what is SOC 2 compliance? In […]

Making the most out of your marketing spend comes down to data. It’s about knowing which advertising channels are generating the highest returns. It’s about being up to date with the latest trends, and being ready to capitalize on opportunities when they occur. Yes, there’s an app for that. More specifically, there are marketing attribution […]

If you’re going to all the trouble to collect mountains of client and performance data, then you might as well go all the way. The industry’s top business analytics tools help analysts store, process, and analyze crucial data. This in turn boosts their ability to identify weaknesses and highlight potential growth opportunities. Business analytics is […]