Making the most out of your marketing spend comes down to data. It’s about knowing which advertising channels are generating the highest returns. It’s about being up to date with the latest trends, and being ready to capitalize on opportunities when they occur. Yes, there’s an app for that.
More specifically, there are marketing attribution software solutions that automate the collection, and processing of key marketing data points on your behalf. The result is a veritable treasure trove of easy-to-digest data at your fingertips without all that tedious work on the back end.
Today, we’re going to take a look at five of the most important marketing attribution software solutions that look to alter the way the world advertises.
mrmohock/ShutterstockActiveCampaign
ActiveCampaign is a full-scale customer automation platform that also happens to offer attribution reporting as a part of their Professional and Enterprise plans. Users can find a list of contact-based conversion data, and isolate contacts that did or did not achieve a conversion. The result is a much better understanding of what is driving traffic to your website, and more importantly, what isn’t.1
The platform is available in Lite and Plus packages, though neither of those include marketing attribution tools. To get those, you’ll need to sign up for a Professional or Enterprise account, which cost $159 a month and $279 a month respectively.2
DreamData
Personalize your marketing attribution goals, and fine-tune the platform’s reporting tools with this powerful B2B revenue attribution platform. DreamData integrates seamlessly with your existing techstack to collect and disseminate all revenue-related data precisely to your specifications. It uses that data to create interactive visual tools that reveal, among other things, ROI, benchmark growth, and future predictions.3
You can test out DreamData’s complete digital analysis suite for free right now on their website. DreamData offers two more packages built to serve large teams and enterprise businesses. The “Team” package costs $999 a month, with their full-service “Business” package offering full customization, and an unlisted price tag.4
Attribution
Designed to service both B2C and B2B enterprise businesses, Attribution automatically organizes all of your online and offline data to boost efficiency and optimize the ROI of your marketing spend. The platform’s intuitive dashboards serve to simplify multi-touch attribution, and actionable reporting takes the guesswork out of user engagement.
Attribution doesn’t list the cost of its packages, though booking a demo is simple enough. The free demo will walk you through the platform’s capabilities, and provide you with an opportunity to ask questions about customization and cost.5
Ruler Analytics
Demystify your customer’s entire journey, from marketing channel to last click, with the closed-loop attribution Ruler Analytics. Match customer data to its corresponding marketing source at scale, and use those insights to fine-tune your ad spend and optimize your budget. Despite the platform’s lofty deliverables, Ruler Analytics is incredibly easy to use and read.6
Ruler Analytics is available in monthly packages based on the subscribers monthly traffic. Packages start at just over $200 per month and exceed $1000 per month. Members can save 10% with an annual subscription, or request a custom subscription.7
Branch
Branch unifies all of your marketing data, from touchpoints to conversions, to referral and ads attribution. The result is a precise look at what you’re doing right, and areas of improvement. Use actionable data points to craft a better user experience and maximize conversions. Automatically analyze past customer behavior to spot future opportunities, and protect your budget with data-driven insights.8
Potential partners can get started today for free with Branch’s “Launch” package. Eventually, most customers will find value upgrading to the Enterprise package. Getting the most out of this package, and learning more about the price, requires chatting with a Branch mobile growth expert.9
This Is Just the Beginning
Size, needs, and budget restraints always try their hardest to force your hand. But, thanks to the overwhelming demand for competent marketing attribution software, business owners are spoiled for choice. Reading about your various options, signing up for free trials, or booking professional demos all serve to bring you that much closer to the right decision for your business.
The mere fact that you’re exploring automated solutions to untangle your attribution data is a step in the right direction. So even if finding the right platform takes time, know that at the end of the day, harnessing the power of marketing attribution could be the edge you need to ensure that next year is your best one yet.